What is Digital Marketing?6 Key Concepts and Best Practices

What is DIGITAL MARKETING ?6 Key Concepts and Best Practices Digital marketing refers to all of the efforts made in marketing via an electronic device or the internet. Companies take advantage of digital channels such as search engines, social media, email and other websites to connect with existing and prospective customers. Essentially, it is any kind of marketing that exists on the internet. The advent of the internet has seen traditional marketing methods shift to digital platforms in a bid to reach a wider audience. Digital marketing facilitates precise targeting and offers measurable results. Businesses can therefore employ customized advertising campaigns using these digital channels and follow how well they perform over time. WHAT’S KEYWORD RESEARCH? Keyword research is vital in SEO (Search Engine Optimization). This identifies words and phrases people use when searching for information online. Marketers use this process to find out what their target audiences are looking for a...